Branding & Packaging

Modique is a personal project aimed to improve my design thinking and entrepreneurism. I found an everyday problem that I used to challenge myself to solve: loose makeup brushes thrown in bags.

For this project, I went through various stages of planning including research and prototyping. In addition, I interviewed a professional makeup artist and consumers with varying makeup experience to help guide the overall design and manufacturing of the product. In addition to the product, the interviews helped to influence the design and branding of Modique and its’ packaging.



The logo revolves around the idea of a closed flower. When a flower closes, it becomes compact and protects its pollen from the outside world at night much like Modique encloses beauty essentials. This motif carries throughout the brand.  I also took careful consideration into the name Modique, which in french, it means small, petite, and modest.